Boo and Stu web logo design dorset

Ocean Rocks

Logo / Branding for Lifestyle Brand

Refreshing Logic consultancy business card design

OceanRocks is a new lifestyle brand based here in Dorset whose aim is to celebrate Britain's love affair with the coast and seaside. They'll be producing branded products that will be available for purchase across the South Coast.

The Challenge

As a new brand OceanRocks had no existing brand identity so they approached us to create a new brand logo that could be used across multiple products.


The brand was to be a credible alternative to 'I Love Dorset' type merchandise and a location specific alternative to surf brand merchandise. It needed to be positive and fun loving and communicate a feeling of summer, seaside and fun while giving a feeling of being active and playful.

Our Approach

After a lot of research into potential competitors and the market we decided to concentrate on creating a brand logo that is bold, clean and fresh with bags of energy; something that would really appeal to the target market.

The Results

We created a logo that is friendly, passionate and dynamic that we hope  rocks! It's also slightly reminiscent of an asterisk, giving an indication that something a little bit special is happening. The angled text and clean sans serif font adds to the modern and dynamic feel.

Like what you see? Great stuff!

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