Music of Life approached us to redesign their logo and website to better demonstrate the impact their charity's work has on helping to improve the health and well-being of young people with disabilities, and to appeal more to their target audiences. The website also needed to be responsive to work on tablet and mobile. They had a strict budget but needed a top quality site in order to attract further funders and patrons.
The brand logo needed to feel gentle, calm and life enhancing as well as being approachable and contemporary. Most importantly it needed to feel inclusive, and not aimed at a particular group, or particularly aimed at disabled people. It was also important that it could become a strong iconic emblem for the charity so it can also be used on t-shirts by staff and pupils at fundraising events.
We worked closely with their CEO and board of trustees to help them create an intuitive website which interweaves statistics, testimonials, student stories and photos throughout, to illustrate the impact of their work through storytelling. We decided to adapt a Wordpress off-the-shelf template for the base coding in order to save considerable time and development costs, so that we could focus on the front-end artwork by implementing a fully bespoke home page design and styling up selected page elements in order to keep fully on-brand with the new logo.
We produced a simple but strong and optimistic graphic logo that evokes feelings of happiness and sunshine. The organic shape of the circle gives a feeling of wholeness and is warm and inclusive. We used an uplifting yellow as the main colour but this can also be changed to any colour if needed without losing the core meaning or recognition.
The website is clean and fresh, inspiring and contemporary, and has been very well received by their board of trustees.
The website launched in Summer 2016 and we will be providing training for the Wordpress CMS, and very much hope to continue working with Music of Life to promote their life-enhancing work.
AccuWeb (Web development)
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