Boo and Stu web logo design dorset

Kipling Tours

Branding / Wordpress CMS Website for Tailor Made Holidays

Kipling Tours holidays website design image

Kipling Tours offer tailor-made holidays in Asia, Africa, South America and worldwide, for the discerning and responsible traveller.

The Challenge

Kipling Tours wanted a simple, inspirational and easy to use website along with a basic logo that reflected their high quality services. The website needed to allow their customers to explore example holiday destinations and itineraries for their tailor-made tours.

Our Approach

We designed a website that was colourful but elegant, with a balance between a traditional high-end tour operator and a contemporary leisure magazine, to portray the services on offer. We also created a very simple and confident logo using a modern and approachable typeface.

The Results

The boxy and understated look and feel of the website maximises the use of inspirational photography, such as perfect sandy beaches and exotic wild animals, to really communicate the magic of the tours. Each header photo is captioned to include the destination and linked to a relevant destination or example itinerary to further encourage enquiries. The site was built in Wordpress by our Developers as an easy-to-use Content Management System, with custom modules and plug-ins added to support our bespoke design theme.

Ongoing Aims

The website has received a great number of enquiries and bookings since its launch. Although they do not need the site responsive at this stage, we have designed it in a way where it can be turned into a responsive site more easily in future, if requested.



DR Solutions (Web development)


View the website at:

Kipling Tours holidays website design image

"I have to say that you have really captured exactly what I was looking for and hoping to create. In all areas - colours, font usage, layout and styling, use of images and so on - it really is an excellent result."


Kipling Tours Director

Kipling Tours holidays website design image
Kipling Tours holidays website design image
Kipling Tours holidays website design image

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