As a new company, Jurassic Spring had no existing brand identity so they approached us to create a logo and their product labels which would reflect the nature of the product. We needed to communicate a feeling of the fluidity of water, while illustrating the process of the creation of the water which is sourced from the Jurassic Coast World Heritage Site in Dorset & Devon. In the words of Jurassic Spring's founder James, the brand identity had to "perfectly evoke the feeling of contentment that spending time on Devon and Dorset's coast creates", but whilst avoiding clichés of dinosaurs, fossils and deckchairs!
They also asked us to create a simple website for approaching potential stockists to act as a compelling company and product shop window.
We created a brand logo that is bold but clear and simple like the product. The icon shape is a clear water droplet and the angled strips of colour reflect the geological filtration of the water whilst conjuring up the leisurely feel of the area, by more subtly reflecting the patterns of holiday deckchairs and beach towels. The selected product labels use slightly abstract shapes to indicate a feeling of a cross section of the local geology, evoking the landscape and layers of rock/history.
Two colourways were produced for the bottle labels, one for Still and the other Sparkling. Industry standard colour coding of blue and green was used to differentiate the two varieties, so they are easy to identify on a shop or bar shelf. The overall feel is bright, leisurely, aspirational and slightly painterly.
For the website, we created a simple but classy site that totally emulated the bottle artwork, using a parallax style scrolling one-page site to reflect the journey of water filtering down through rocks. The responsive website was built by our Developers in Wordpress, adding our bespoke design theme and with an integrated Blog.
We really enjoyed working with Jurassic Spring and continue to work with them to help them become the No.1 Spring Water brand here on the South Coast.
DR Solutions (Web development)
(Product photography by Double Exposure)
View the website at:
"I don't think I could have found a better person to create the branding for Jurassic Spring. Stu [at Boo&Stu] listened to what we needed, what the company means to us and what we want it to be for our customers. He then presented back a selection of creative routes, all of which were definitely on track. The route we picked though immediately became the brand for us. It was a perfect match for our values. I'd say I now consider Stu to be part of the team. I value his judgement and know he'll always do great work. I also approached Anna [at Boo&Stu] with a long list of things I wanted Jurassic Spring's website to do and I had a set budget, which wasn't by any means vast. Anna took all those things on board and quite simply delivered. Working with her was always a pleasure and the site does everything I asked. I'm very proud of it and delighted to have had the opportunity to work with both Anna & Stu."
Jurassic Spring Founder
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